An owner-led studio, built for owner-led businesses.

I started building websites because I kept running into the same gap. The businesses I worked in and around Austin were genuinely good — the food, the service, the craftsmanship — and then you would look them up and find something that made them seem ordinary. A menu you could not read on a phone. A quote form nobody answered. A page that took eight seconds to load. The work deserved better than the website it was hiding behind.

Most of what I know about customers I learned before I wrote a line of code for anyone. I have prepped food on a restaurant line through a Saturday rush. I have detailed cars. I have worked a country club retail floor and booked tee times. I have sat at a desk making a hundred and fifty calls a day, learning how to explain something complicated to someone who has no patience for jargon. Those jobs taught me what a business actually needs from its website, which is rarely the part a designer finds most interesting.

The technical half started earlier. One of my first jobs was teaching kids aged eight to fourteen to write their first lines of Python. Explaining to a ten-year-old why a loop works turns out to be good preparation for explaining to a restaurant owner why their site is slow. I studied economics at UT Austin with minors in business and entrepreneurship, which is another way of saying I care more about whether a website earns its keep than whether other designers admire it.

So this studio is built for local and service-based businesses — restaurants, home services, automotive, professional practices — where a website has a concrete job to do. Get found by someone searching. Look as good as the work actually is. Turn a visit into a call, a booking, or a reservation. If what you need is a brand manifesto or a fifty-page enterprise platform, I am not your best option, and I will say so on the first call rather than three weeks in.

Every site is designed and hand-coded for the business it serves. No page builders, no theme with your logo dropped into someone else's layout. Because one person does the strategy, the design, and the code, nothing gets lost in a hand-off and you never have to explain your business twice.

And you can reach me. That sounds like a low bar until you have tried getting a straight answer out of an agency. I answer my own email, I reply the same day when I can, and after launch I am still the person who picks up.