Austin, Texas · Web design

A website built around how Austin chooses your business.

A diner comparing menus, a homeowner checking service areas, an owner looking for a dependable partner: each arrives with a different question. I’m Lawson Bickerstaff, an Austin web designer. I plan, design, and build websites that answer those questions and make the next step clear.

Start a Project Compare packages

Strategy, design, and development with Lawson Bickerstaff.

Manuel's · Restaurant & hospitality TRZ Shine & Detail · Automotive detailing CleanZ ATX · Exterior cleaning services

The decisions that matter

Choose the website around the decision it needs to earn.

Austin businesses compete for attention long before a customer walks through the door. Your site needs to explain what you offer, establish trust, and make contact easy. A polished homepage helps, but the service pages, pricing, mobile experience, and inquiry flow have to carry their share of the work.

Local context with a clear purpose

Your real location, service area, and customer questions shape the content. Restaurant menus, service boundaries, and directions deserve useful pages. Repeating neighborhood names does not make a site more helpful.

Design and development together

I handle the sitemap, visual direction, responsive build, and launch. You review working pages and speak directly to the person implementing your feedback, so a design decision can be tested against the actual experience.

Search foundations from the start

Readable page structure, descriptive metadata, internal links, a sitemap, and accurate business information help search engines understand the site. Image sizing and restrained scripts support performance. These are foundations, not a promise of rankings.

A measurable next step

Calls, reservations, quote requests, and project inquiries need different paths. We choose the important action for each page and plan tracking around completed inquiries rather than treating every button click as a customer.

Relevant work

Real businesses, with different jobs to do.

Manuel's

A structured, mobile-first site that puts menus and reservations one tap away and lets the food carry the design.

Read the Manuel's case study

TRZ Shine & Detail

A warm, confident site with transparent pricing and a booking path short enough to finish from a driveway.

Read the TRZ Shine & Detail case study

CleanZ ATX

A conversion-focused site with itemized pricing, real reviews, and a fast quote flow built for phones.

Read the CleanZ ATX case study

How we work

A clear scope before the first page is built.

01
Define the job
We identify who the website serves, what they need to know, and what the business can realistically deliver. The scope names the pages, integrations, content responsibilities, and budget.
02
Review real pages
You see the visual direction in a working preview. We review the main customer journey on a phone as well as a larger screen before expanding the rest of the site.
03
Launch with a handoff
Forms, redirects, metadata, analytics, and key links are checked before launch. Ownership and any ongoing support are clear, so you know who handles the next update.

Meet the person building your website

Questions before you start

The practical details.

What kinds of Austin businesses do you work with?

The portfolio includes a restaurant, a mobile detailer, and an exterior cleaning company. The same approach fits owner-led businesses that need a clear explanation of their services and a reliable path to an inquiry. Complex applications are scoped separately.

What does an Austin web design project cost?

Forerunner’s published packages are Launch at $500 for one page, Growth at $1,500 for up to five core pages, and Custom starting at $3,000. Monthly hosting is $50 for Launch, $100 for Growth with two small changes, and $200 for Custom with two hours of updates and support. The pricing page explains the scope and limits.

Is SEO included?

The build includes local SEO foundations: page structure, metadata, mobile usability, and crawlable content. Ongoing content, reputation building, and competitive search work need a separate plan. No package guarantees a position in Google.

Useful reading

How Much Does a Website Cost in Austin?

Understand website pricing by scope, from a simple launch to custom development. Compare Forerunner’s published packages and the costs to include in a quote.

Read the guide

Website Redesign Checklist for Small Businesses

A practical redesign checklist for content, branding, mobile UX, SEO, redirects, forms, analytics, accessibility, and launch quality assurance.