For owner-led businesses
Make your website useful to the next customer.
You do not need a large website to look credible. You need the right information, real proof, and a next step that works on a phone. Forerunner Sites helps Austin small business owners turn those basics into a focused, dependable website.
Strategy, design, and development with Lawson Bickerstaff.
The decisions that matter
Start with what the customer needs, then set the budget.
A new business introducing one service has a different job from an established company explaining several offers. Before choosing pages or features, identify the questions you answer on repeat. Those questions often become the most useful parts of the website: what is included, where you work, what it costs, and how to get started.
Enough site for this stage
A one-page launch can suit a simple offer with one primary action. Separate service pages make sense when customers have different needs or need more detail before calling. Add a page because it helps a decision, not to reach an arbitrary page count.
Credibility before claims
Show the owner, the work, the process, and accurate contact information. Real project photos and permissioned reviews are more useful than generic promises. If you do not yet have testimonials, explain the service and show what you can actually demonstrate.
Mobile paths that fit real life
Keep headings readable, forms short, and booking links easy to use. A visitor should not need to pinch a price list or work out which of several competing buttons starts an inquiry.
Visibility with a way to measure it
Clear service content, consistent business details, and local relevance support Google visibility. Track accepted inquiries separately from email clicks, then ask leads how they found you. Traffic alone does not tell you whether the site is helping.
Relevant work
Real businesses, with different jobs to do.
CleanZ ATX
A conversion-focused site with itemized pricing, real reviews, and a fast quote flow built for phones.
Read the CleanZ ATX case study
TRZ Shine & Detail
A warm, confident site with transparent pricing and a booking path short enough to finish from a driveway.
Read the TRZ Shine & Detail case studyHow we work
A clear scope before the first page is built.
01
Choose one primary outcome
A call, quote request, booking, reservation, or sale shapes the page structure. We decide what a qualified inquiry looks like before choosing features.
02
Gather the essentials
Bring your service list, real photos, contact details, business story, and any existing site. We identify missing content before it delays the build.
03
Build, test, and maintain
We review the customer path, test the form and mobile layout, and agree who updates prices, hours, and content after launch.
Questions before you start
The practical details.
Can I start with a one-page website?
Yes, if one page can clearly explain the offer and support the main action. The $500 Launch package covers a one-page site with up to five primary sections. A business with several distinct services may be better served by Growth or a custom scope.
Will the website automatically bring in leads?
No. The site needs relevant visitors, a useful offer, and a reliable way to respond. It supports referrals, local search, and other acquisition efforts. We can make inquiries easier to complete and measure without promising a volume of leads.
Who owns the website?
You own the domain, code, and accounts. Hosting is billed separately each month: $50 for Launch, $100 for Growth, and $200 for Custom. Growth includes two small changes, and Custom includes two hours of updates and support. The pricing page explains what is covered.
Useful reading
How Much Should a Small Business Spend on a Website?
Choose a website budget based on your business stage, time, and needs. Compare DIY builders, freelancers, studios, agencies, and custom development fairly.
Read the guideLocal SEO for Austin Service Businesses: A Practical Guide
A practical local SEO guide covering Business Profiles, service pages, reviews, business details, internal links, and measurement for Austin service companies.
Read the guideYour next step
Tell me what your website needs to do.
Send your current site, the customers you want to reach, and the problem you want to solve. I’ll help define a useful scope and a clear next step.