Services
One studio, accountable for the whole website.
Most agencies split your project across a strategist, a designer, a developer, and an account manager. I do all four jobs myself, so nothing gets lost in a hand-off and every decision traces back to what your business actually needs.
Website strategy
Before anything gets designed, we work out what the site has to accomplish: who it's for, what they need to see to trust you, and which action each page should drive. The result is a plan you can read in one sitting — not a deck, a decision.
UX & content structure
Visitors show up with jobs: check the menu, get a price, book the service, see if you're legit. Sitemaps, page structures, and navigation are built around those jobs, so the path from landing to inquiry is short and obvious on every device.
Custom web design
No themes, no page builders. Typography, color, spacing, and imagery chosen for your business specifically — so the site looks like you at your best, and not like four of your competitors.
Responsive development
Clean, modern code with no plugin bloat. The site is built mobile-first, tested across browsers and devices, and structured so it keeps working long after launch.
Local SEO foundations
Titles and descriptions written for real searches, structured data that tells Google what you do and where, clean URLs, and a site architecture search engines can read. Foundations first — no gimmicks, no keyword stuffing.
Performance optimization
Optimized images, minimal scripts, and careful loading behavior. Speed isn't a vanity metric: it's rankings, bounce rate, and whether someone on a phone in a parking lot waits for your page or taps back.
Analytics & conversion tracking
Google Analytics and Search Console configured properly, with conversion events on the actions that matter — form submissions, calls, bookings — so you can see what the site is actually producing.
Website redesigns
An honest review of your current site: what's earning its keep, what's confusing people, and what's quietly broken. Then a rebuild that preserves your search equity while fixing the experience.
Ongoing support
Content updates, seasonal changes, new pages, and small improvements, handled directly by the person who wrote the code. Support plans are simple and separate from project pricing — no forced retainers.
How it comes together
A process you can see the whole way through.
01
Discover
We talk about your business, your customers, and what the site has to accomplish. No jargon, no forty-page questionnaire.
02
Define
I write up a sitemap, a page plan, and a scope. You will know exactly what I am building, why, and what it costs before I start.
03
Design
I work the look and feel out in the open. You review real pages, not abstract mood boards, and your feedback changes them.
04
Build
I hand-code every page. You get a live preview link in the first week and watch the site come together.
05
Launch
I handle the domain, analytics, and search setup, then walk you through all of it. You launch understanding your own site.
I'm Lawson, and I handle all five steps myself. You have my email and my phone from the first conversation to launch day — no account manager relaying your notes to someone you have never met.
See what projects costStart a project
Not sure what your project needs? That's a fine place to start.
Describe your business and the problem — outdated site, no site, not enough inquiries — and I'll tell you what I would build, what I would skip, and what it would cost.